Reallusion Celebrates 25 Years of 3D Innovation and AI Acceleration: Empowering Creators for a New Era of Real-Time Storytelling
Reallusion proudly marks its 25th anniversary with a transformative leap into the future of animation, launching a wave of new innovations and policies that empower creators like never before. From pioneering 3D animation to leading AI-enhanced storytelling, Reallusion has spent the past quarter-century redefining how artists and studios bring stories to life—and the next chapter is unfolding at lightning speed.
3D Innovation to AI Acceleration
Since its founding, Reallusion has helped millions of creators animate faster, design smarter, and push the boundaries of real-time 3D. Now, the company is ushering in a new era of AI-accelerated animation—seamlessly blending its robust real-time tools like iClone and Character Creator with enhanced AI rendering, search, and storytelling capabilities.
“Our commitment to creators has always been rooted in giving them the power to move fast and tell stories with precision and heart. The future is AI integrating into deep layers of our pipeline—from scene control and camera animation to character casting and deep asset search. We’re not just evolving—we’re giving every artist the force of a full studio, accelerated by AI, and guided by human creativity.”
John Martin II, VP of Marketing at Reallusion
New Content Policy: Freedom, Flexibility, and Control
To coincide with its anniversary, Reallusion introduces a major update to its Content Policy, giving creators unprecedented freedom to export and reuse assets across platforms.
Liberalizing the Standard License — No More Extended License
The new Standard License now allows unrestricted use of purchased content in Unreal Engine, Unity, Maya, Blender, and more—eliminating the need for extended licensing and unlocking a seamless cross-platform workflow.
All Extended License privileges are now fully integrated into the Standard License. This change allows creators to freely export content to third-party applications while enjoying these benefits:
- Distribute assets as images or videos, in games or XR projects at scale.
- Export content to any third-party platform, software, tool, or engine
- Reuse purchased characters and assets across unlimited projects
- Expand your content library without restrictions or confusing rules
Cost-Saving iContent for Internal Workflow
For internal teams, students, and concept artists, Reallusion’s new iContent License offers a cost-effective solution for working entirely within the Reallusion ecosystem—priced at just 30% of the Standard License while providing access to the same high-quality content.
Choose iContent when:
- Looking to leverage convenient in-app purchasing
- Rendering directly in iClone or Character Creator
- Saving and sharing projects exclusively within iClone or Character Creator
- Building scenes for previsualization or storyboarding
- Export to third-party workflows or cross-platform deployment is not required
Explore the new licensing option >>
Smarter Search. Limitless Creation.
AI innovation continues with the launch of AI Deep Search—a powerful new feature in the Reallusion Asset Store that uses natural language input and visual search to describe your creative goals, and our AI will surface highly relevant characters, clothing, motions, props, and more.
Combined with new trial access to all store assets, creators can now test before they buy in iClone or Character Creator, streamlining the creative process from idea to execution.
AI Render: From CG to AI Innovation
Reallusion introduces AI Render, a powerful new plugin built on the ComfyUI ecosystem that fuses the precision of 3D with the creativity of AI image generation. This innovative tool enables the re-visualization of characters and scenes through a streamlined pipeline that supports both rapid visual exploration and consistent AI-driven re-imaging for stills and video production.
AI Render allows creators to render 3D characters and environments with AI while maintaining complete control of animation, lighting, and cameras through iClone and Character Creator.
Join the AI Render Open Beta >>
Looking Ahead: The Next 25 Years
As Reallusion celebrates this milestone, it invites creators around the world to step into a new era of storytelling—where 3D innovation meets AI acceleration, and creative freedom knows no bounds.
The company’s vision remains clear: AI breakthroughs are designed not to replace, but to empower artists—turning their vision into reality, faster than ever before.
“The human is elemental to AI generating compelling content. That’s why our AI breakthroughs are designed not to replace, but to empower artists—to turn their vision into reality, faster than ever before.”
John Martin II, VP of Marketing at Reallusion
