This article was written by NVIDIA, and featured on NVIDIA Blog.
Helsinki-based Pekka Varis showcases browse-and-buy possibilities of digital art gallery, using NVIDIA Studio drivers, Reallusion and Lightmap software.
Pekka Varis’s artistry has come a long way from his early days as a self-styled “punk activist” who spray painted during the “old school days of hip hop in Finland”.
More than 30 years later, he’s embracing the future of graphics as a videographer who uses NVIDIA Omniverse, a physically accurate 3D design collaboration and simulation platform, to create vibrant virtual worlds.
His freelance video production company Catchline translates complex technology services into attention-snagging, easily digestible video messages or commercials.
A recent project was an animated ad for Artio, an app that brings a global digital art gallery to individual smart devices.
In the commercial, a digital family searches for the perfect piece of art to enliven their new home, visualizing options on the walls in real time. Plus, the parents unpack boxes filled with detailed items, a child plays with block toys, the dog shakes its head and wags its tail — all in a physically accurate way, thanks to Omniverse.
“NVIDIA Omniverse has given me more artistic power and a totally new level of freedom. It’s a trusty playground where I can bring in quality content and focus on creating designs, visuals, variations — all that fun stuff.”Pekka Varis
Vivifying the Videography
The Helsinki-based videographer takes viewers through his creative process in a three-part tutorial that details his recent commercial project, in which Artio helps the digital family make their blank walls pop.
Watch the first installment of the tutorial series on demand and below:
In subsequent episodes, Varis covers his animation process with Reallusion Character Creator:
as well as his steps for lighting and color correction in Omniverse:
His multi-app workflow — bringing characters to life with Reallusion software and perfecting the lighting with Lightmap HDR Light Studio — is made possible by Omniverse Connectors, plugins that connect third-party design apps with Omniverse, and NVIDIA Studio drivers.
He estimates a 90 percent savings in time and cost using Omniverse. “With Omniverse Connectors to Reallusion software like Character Creator and iClone, I can make commercial-quality characters quickly and easily, which I wouldn’t have even dreamed about before,” he said.
His favorite Omniverse apps, he added, are Omniverse Create — a toolkit built on Pixar’s Universal Scene Description format that accelerates advanced scene composition — and Omniverse Machinima, with which he animates and manipulates characters inside of virtual worlds.
“I see myself using Omniverse with every single work commission I get moving forward. And I hope my video tutorials inspire viewers to try using these superb tools to create their own artwork.”Pekka Varis
When not creating videos, Varis makes music as a drummer who loves metal, rock and hip hop — and spends time with his six-year-old daughter, his source of inspiration.